WHO WE ARE
We’re a WBE certified event marketing and management agency that leverages sports as a conduit to bring communities together through the creation of experiences, events, and campaigns.
We are game changes, creators, and culture conveyors.
When you work with us, you are committing to doing things that matter!
OUR STORY
The uDe Agency (pronounced You-Dee-Ee) began in 2016 as unDINAIable Events, named after the founder Dinai Yelverton. Dinai saw the company as an opportunity to bring community together through events; to be apart of people’s most momentous occasions while creating memories that lasted a lifetime. The company has evolved and in 2020 unDINAIable Events (uDe) officially became The uDe Agency, a decision rooted in the ability to provide more comprehensive services to clients. Though the name has changed, the foundational philosophy of creating memorable experiences for all, remains the same. We are game changers. We are creators and we believe in producing stuff that matters and truly, truly impacts the communities and the people around us.
About our founder Dinai Yelverton,
Owner + President
Holding an MBA with a concentration in Accounting from Hampton University and a Sports Marketing Certificate from Northwestern University, Dinai brings a unique variety of experience and expertise to The uDe Agency. From former financial auditor to event planning extraordinaire, she brings years of experience producing events and campaigns for clients in various industries and sectors. Dinai currently serves as President for WISE Chicago (Women in Sports and Events), the leading voice and resource for women in the business of sports. She was most recently named one of American Express’ 100 Founders of Change for her work in the community and a 2021 Chicago Urban League Impact Fellow. Dinai is also a proud member of Delta Sigma Theta Sorority, Inc., For(bes) The Culture, Chicago Urban League IMPACT Fellowship, and Goldman Sach’s One Million Black Women.
